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OntarioLearn Course Details Start at 02/03/2020

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Course Details
Title  
Course Title Marketing I
Conestoga Course Code OLRN1593
Host College St. Lawrence College
OntarioLearn Course Code SL-CSSL43
Start Date 02/03/2020
End Date 05/11/2020
Course Fee $406.20
Hours 45
Pre-requisites
Course Description Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Midterm Exam Format Online-no supervision requirement
Final Exam Format Paper-Proctored
Final Exam Group 02/03/2020 Paper-Proctored
Other Evaluation Details Discussions 20%, Assignments 30%, Midterm 20%, Final Exam 30%
Minimum Passing Mark 50
Mandatory Chats No
Mandatory Group Work No
Other Details
Platform Blackboard
Computer Software Requirements Microsoft Word
Additional
Textbook Information Purchase textbook from www.textnet.ca. No substitutions unless otherwise stated.
Textbooks
  Textbook #1 Textbook #2 Textbook #3 Textbook #4
Textbook Title Marketing
Author Crane
Publisher McGraw-Hill
Edition 10th Canadian
ISBN 9781259270901
Special Instructions
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