Conestoga College Logo - Home Page

OntarioLearn Course Details Start at 07/02/2020

To register for an OntarioLearn course visit the Continuing Education website.

Course Details
Title  
Course Title Marketing I
Conestoga Course Code OLRN1593
Host College St. Lawrence College
OntarioLearn Course Code SL-CSSL43
Start Date 07/02/2020
End Date 10/08/2020
Course Fee $406.20
Hours 45
Pre-requisites
Course Description This course is designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Midterm Exam Format Online-no supervision requirement
Final Exam Format Paper-Proctored
Final Exam Group 07/02/2020 
Other Evaluation Details Discussions 20%, Assignments 30%, Midterm 20%, Final Exam 30%
Minimum Passing Mark 50
Mandatory Chats No
Mandatory Group Work No
Other Details
Platform Blackboard
Computer Software Requirements Microsoft Word
Additional
Textbook Information
Textbooks
  Textbook #1 Textbook #2 Textbook #3 Textbook #4
Textbook Title Marketing
Author Crane
Publisher McGraw-Hill
Edition 10th Canadian
ISBN 9781259270901
Special Instructions
Back To Top