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OntarioLearn Course Details Start at 06/01/2020

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Course Details
Title  
Course Title Marketing I
Conestoga Course Code OLRN1593
Host College St. Lawrence College
OntarioLearn Course Code SL-CSSL43
Start Date 06/01/2020
End Date 09/07/2020
Course Fee $406.20
Hours 45
Pre-requisites
Course Description This course is designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Midterm Exam Format Online-no supervision requirement
Final Exam Format Paper-Proctored
Final Exam Group 06/01/2020 
Other Evaluation Details Discussions 20%, Assignments 30%, Midterm 20%, Final Exam 30%
Minimum Passing Mark 50
Mandatory Chats No
Mandatory Group Work No
Other Details
Platform Blackboard
Computer Software Requirements Microsoft Word
Additional
Textbook Information Purchase textbook from www.textnet.ca. No substitutions unless otherwise stated.
Textbooks
  Textbook #1 Textbook #2 Textbook #3 Textbook #4
Textbook Title Marketing
Author Crane
Publisher McGraw-Hill
Edition 10th Canadian
ISBN 9781259270901
Special Instructions
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