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OntarioLearn Course Details Start at 04/01/2020

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Course Details
Course Title Marketing I
Conestoga Course Code OLRN1593
Host College St. Lawrence College
OntarioLearn Course Code SL-CSSL43
Start Date 04/01/2020
End Date 07/08/2020
Course Fee $406.20
Hours 45
Course Description This course is designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
Midterm Exam Format Online-no supervision requirement
Final Exam Format Paper-Proctored
Final Exam Group 04/01/2020 
Other Evaluation Details Discussions 20%, Assignments 30%, Midterm 20%, Final Exam 30%
Minimum Passing Mark 50
Mandatory Chats No
Mandatory Group Work No
Other Details
Platform Blackboard
Computer Software Requirements
Textbook Information Purchase textbook from No substitutions unless otherwise stated.
  Textbook #1 Textbook #2 Textbook #3 Textbook #4
Textbook Title Marketing
Author Crane
Publisher McGraw-Hill
Edition 10th Canadian
ISBN 9781259270901
Special Instructions
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