Conestoga College Logo - Home Page

OntarioLearn Course Details Start at 05/10/2022

To register for an OntarioLearn course visit the Continuing Education website.

Course Details
Title  
Course Title Marketing 2
Conestoga Course Code OLRN1595
Host College St. Lawrence College
OntarioLearn Course Code SL-CSSL44
Start Date 05/10/2022
End Date 08/16/2022
Course Fee $431.25
Hours 45
Pre-requisites OLRN1593
Course Description Marketing 2 is the second course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2 provides coverage of the remaining components of the marketing mix that was introduced in Marketing 1.
Midterm Exam Format Not Specified
Final Exam Format Online-no supervision requirement
Final Exam Group 05/10/2022 
Other Evaluation Details Discussions 20%, Assignments 40%, Midterm 15%, Final Exam 25%
Minimum Passing Mark 50
Mandatory Chats No
Mandatory Group Work No
Other Details
Platform Blackboard
Computer Software Requirements MS Word.
Additional
Textbook Information No textbook required.
Textbooks
  Textbook #1 Textbook #2 Textbook #3 Textbook #4
Textbook Title
Author
Publisher
Edition
ISBN
Special Instructions
Back To Top