OntarioLearn Course Details Start at 05/14/2024
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Marketing a Trades Business |
| Conestoga Course Code |
OLRN1492 |
| Host College |
Algonquin College |
| OntarioLearn Course Code |
AL-MKT2020 |
| Start Date |
05/14/2024 |
| End Date |
08/20/2024 |
| Course Fee |
$409.50 |
| Hours |
42 |
| Pre-requisites |
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| Course Description |
Business owners in trades, such as plumbing, automotive service, heating and cooling repair, electrical contracting and carpentry have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participants directly in practical exercises on how to improve a trades business though proven marketing strategies. Participants will understand how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual's personal brand has on the company. Through a self-analysis exercise and a competitive analysis, participants will determine where they fit in the market. The importance of networking and referrals will be emphasized. Participants will also consider various messaging and media options that resonate best with trades customers. Finally, participants will consider their specific trade to create a streamlined plan of action to promote their services. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
No exam requirement |
| Final Exam Group |
05/14/2024 |
| Other Evaluation Details |
Discussion Posts 40%, Quizzes 30%, Assignment 30% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
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| Mandatory Group Work |
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| Platform |
d2l/brightspace |
| Computer Software Requirements |
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| Textbook Information |
No textbook required. |
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