OntarioLearn Course Details Start at 05/14/2024
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Marketing for Supply Chain Management |
| Conestoga Course Code |
OLRN1439 |
| Host College |
Canadore College |
| OntarioLearn Course Code |
CN-SCM220 |
| Start Date |
05/14/2024 |
| End Date |
08/20/2024 |
| Course Fee |
$409.50 |
| Hours |
42 |
| Pre-requisites |
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| Course Description |
Throughout this course, students will learn the basics of marketing beginning with an examination of what constitutes marketing and how new marketing opportunities are identified. Students investigate key concepts related to supply chain management including the importance of the cross-functional relationship between marketing and supply chain to meet customer needs. Students learn how to segment markets, develop positioning strategies, and prepare basic marketing plans involving product or service issues, pricing, distribution and communications strategies. Environmental analysis is stressed throughout the course, as is the role of technology and strategic planning as they relate to supply chain management. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
No exam requirement |
| Final Exam Group |
05/14/2024 |
| Other Evaluation Details |
Discussion Posts 20%, Quizzes 25%, Assignments 55% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
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| Mandatory Group Work |
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| Other Details |
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| Platform |
d2l/brightspace |
| Computer Software Requirements |
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| Additional |
We suggest you do not purchase your textbook until approximately two weeks prior to the course start date as textbooks may change. |
| Textbook Information |
Purchase textbook directly from Pearson https://www.pearson.com/en-ca/subject-catalog/p/marketing-an-introduction-canadian-edition/P200000002560/9780136964124. No substitutions unless otherwise stated. |
Textbooks
| Textbook Title |
Marketing: An Introduction |
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| Author |
Armstrong, Kotler, Trifts, Buchwitz |
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| Publisher |
Pearson |
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| Edition |
7th Canadian |
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| ISBN |
9780136964124 |
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| Special Instructions |
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