OntarioLearn Course Details Start at 05/14/2024
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Integrated Marketing Communication I |
| Conestoga Course Code |
OLRN1541 |
| Host College |
Durham College |
| OntarioLearn Course Code |
DU-COMM3283 |
| Start Date |
05/14/2024 |
| End Date |
08/20/2024 |
| Course Fee |
$502.92 |
| Hours |
56 |
| Pre-requisites |
OLRN1595 |
| Course Description |
This course will introduce key marketing concepts related to the promotions mix in an IMC (Integrated Marketing Communications) framework. Students will be introduced to the foundation of IMC and communication concepts specifically as they relate to influencing consumer behaviour. This course focuses on advertising as part of the promotional mix and explores creative approaches and media alternatives, including the internet and social media options, needed to prepare and justify different marketing communication approaches to create brand interest and ultimately brand loyalty. The advantages, pricing, and measurements of different types of media will also be explored. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
No exam requirement |
| Final Exam Group |
05/14/2024 |
| Other Evaluation Details |
Assignments/Discussions 40%, Tests 30%, Final Assignment 30% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
Yes |
| Mandatory Group Work |
Yes |
| Other Details |
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| Platform |
d2l/brightspace |
| Computer Software Requirements |
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| Additional |
We suggest you do not purchase your textbook until approximately two weeks prior to the course start date as textbooks may change. |
| Textbook Information |
Purchase textbook from www.textnet.ca. No substitutions unless otherwise stated. |
Textbooks
| Textbook Title |
Advertising and Promotion |
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| Author |
Belch, Belch, Guolla |
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| Publisher |
McGraw |
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| Edition |
7th Canadian |
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| ISBN |
9781260065985 |
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| Special Instructions |
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