OntarioLearn Course Details Start at 05/14/2024
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Integrated Marketing Communication II |
| Conestoga Course Code |
OLRN1542 |
| Host College |
Durham College |
| OntarioLearn Course Code |
DU-COMM4283 |
| Start Date |
05/14/2024 |
| End Date |
08/20/2024 |
| Course Fee |
$409.50 |
| Hours |
42 |
| Pre-requisites |
OLRN1541 |
| Course Description |
In this course, students will build upon and expand their knowledge in the areas of Sales Promotion, Public Relations, Direct Marketing, Internet and Interactive Media. In addition, students will also develop a fully integrated marketing communication solution for a modern business problem. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
No exam requirement |
| Final Exam Group |
05/14/2024 |
| Other Evaluation Details |
Discussion Posts 25%, Case Studies 45%, Group Assignment 20%, Group Presentation 10% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
Yes |
| Mandatory Group Work |
Yes |
| Other Details |
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| Platform |
d2l/brightspace |
| Computer Software Requirements |
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| Additional |
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| Textbook Information |
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Textbooks
| Textbook Title |
Advertising and Promotion |
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| Author |
Belch, Belch, Guolla |
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| Publisher |
McGraw |
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| Edition |
7th Canadian |
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| ISBN |
9781260065985 |
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| Special Instructions |
Students should have previously purchased for pre-requisite course. |
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