OntarioLearn Course Details Start at 05/14/2024
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Channel and Retail Marketing |
| Conestoga Course Code |
OLRN1588 |
| Host College |
Durham College |
| OntarioLearn Course Code |
DU-MKTG3288 |
| Start Date |
05/14/2024 |
| End Date |
08/20/2024 |
| Course Fee |
$409.50 |
| Hours |
42 |
| Pre-requisites |
OLRN1595 |
| Course Description |
This course focuses on the application of channel and retail marketing strategies to develop integrated marketing strategies. The student will use the key principles of channel design, end-user analysis, and retail merchandising to create strategies that enhance business marketing initiatives. Students will also develop key critical thinking skills focused on analysis and synthesis. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
Online-no supervision requirement |
| Final Exam Group |
05/14/2024 |
| Other Evaluation Details |
Weekly Activities 40%, Retail Project 45%, Final Exam 15% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
No |
| Mandatory Group Work |
|
| Other Details |
|
| Platform |
d2l/brightspace |
| Computer Software Requirements |
|
| Additional |
We suggest you do not purchase your textbook until approximately two weeks prior to the course start date as textbooks may change. |
| Textbook Information |
Purchase textbook from www.textnet.ca. No substitutions unless otherwise stated. |
Textbooks
| Textbook Title |
Retailing Management |
|
|
|
| Author |
Michael Levy, Barton A. Weitz, Dhruv Grewal, Michael Madore |
|
|
|
| Publisher |
McGraw |
|
|
|
| Edition |
6th |
|
|
|
| ISBN |
9781260065961 |
|
|
|
| Special Instructions |
|
|
|
|
