OntarioLearn Course Details Start at 05/14/2024
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Marketing II |
| Conestoga Course Code |
OLRN1595 |
| Host College |
St. Lawrence College |
| OntarioLearn Course Code |
SL-CSSL44 |
| Start Date |
05/14/2024 |
| End Date |
08/20/2024 |
| Course Fee |
$431.25 |
| Hours |
45 |
| Pre-requisites |
OLRN1593 |
| Course Description |
Marketing II is the second course of a two course introduction to marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. |
| Midterm Exam Format |
Online-no supervision requirement |
| Final Exam Format |
Online-no supervision requirement |
| Final Exam Group |
05/14/2024 |
| Other Evaluation Details |
Discussion Posts 20%, Assignments 40%, Midterm 15%, Final Exam 25% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
No |
| Mandatory Group Work |
No |
| Other Details |
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| Platform |
Blackboard |
| Computer Software Requirements |
Microsoft Word |
| Additional |
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| Textbook Information |
No textbook required. |
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