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OntarioLearn Course Details Start at 09/10/2024

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Course Details
Title  
Course Title Digital Marketing
Conestoga Course Code MKT1440
Host College Durham College
OntarioLearn Course Code DU-MKTG4287
Start Date 09/10/2024
End Date 12/17/2024
Course Fee $409.50
Hours 42
Pre-requisites OLRN1595
Course Description This course will introduce students to digital marketing approaches through social media, website content development and automation. Students will learn to plan, create and execute a digital strategy while leveraging their own design capabilities, organic SEO approaches and appropriate online platforms, along with the tools, insights and outreach they offer.
Midterm Exam Format No exam requirement
Final Exam Format No exam requirement
Final Exam Group 09/10/2024 
Other Evaluation Details Discussions 15%, Assignments 85%
Minimum Passing Mark 50
Mandatory Chats Yes
Mandatory Group Work No
Other Details
Platform d2l/brightspace
Computer Software Requirements
Additional
Textbook Information No textbook required.
Textbooks
  Textbook #1 Textbook #2 Textbook #3 Textbook #4
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Author
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