OntarioLearn Course Details Start at 09/10/2024
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
International Marketing |
| Conestoga Course Code |
OLRN1663 |
| Host College |
Northern College |
| OntarioLearn Course Code |
NO-MR4013 |
| Start Date |
09/10/2024 |
| End Date |
12/17/2024 |
| Course Fee |
$409.50 |
| Hours |
42 |
| Pre-requisites |
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| Course Description |
Studying domestic and global patterns, students will learn to compare and contrast marketing applications from a management perspective. In this course, students will gain an understanding of the strategies and complexities of marketing products and services internationally and apply their knowledge in a marketing simulation in which they
will develop and implement a market entry and expansion plan for a multinational consumer products company. An experiential approach will be employed in the design of a marketing strategy for a global business opportunity. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
No exam requirement |
| Final Exam Group |
09/10/2024 |
| Other Evaluation Details |
Test 15%, Case Study 20%, Presentation 10%, Assignments 55% |
| Minimum Passing Mark |
60 |
| Mandatory Chats |
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| Mandatory Group Work |
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| Other Details |
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| Platform |
Blackboard |
| Computer Software Requirements |
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| Additional |
We suggest you do not purchase your textbook until approximately two weeks prior to the course start date as textbooks may change. |
| Textbook Information |
Purchase textbook from www.textnet.ca. No substitutions unless otherwise stated. |
Textbooks
| Textbook Title |
International Marketing |
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| Author |
Czinkota and Ronkainen |
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| Publisher |
Cengage |
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| Edition |
10th |
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| ISBN |
9781133627517 |
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| Special Instructions |
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