OntarioLearn Course Details Start at 09/10/2024
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Marketing I |
| Conestoga Course Code |
OLRN1593 |
| Host College |
St. Lawrence College |
| OntarioLearn Course Code |
SL-CSSL43 |
| Start Date |
09/10/2024 |
| End Date |
12/17/2024 |
| Course Fee |
$431.25 |
| Hours |
45 |
| Pre-requisites |
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| Course Description |
Marketing I is the first course of a two course introduction to marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). |
| Midterm Exam Format |
Online-no supervision requirement |
| Final Exam Format |
Online-no supervision requirement |
| Final Exam Group |
09/10/2024 |
| Other Evaluation Details |
?Discussion Posts 20%, Assignments 30%, Midterm 20%, Final Exam 30% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
No |
| Mandatory Group Work |
No |
| Other Details |
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| Platform |
Blackboard |
| Computer Software Requirements |
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| Textbook Information |
No textbook required. |
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