OntarioLearn Course Details Start at 09/10/2024
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Marketing Law |
| Conestoga Course Code |
OLRN1553 |
| Host College |
Durham College |
| OntarioLearn Course Code |
DU-LAWW2185 |
| Start Date |
09/10/2024 |
| End Date |
12/17/2024 |
| Course Fee |
$409.50 |
| Hours |
42 |
| Pre-requisites |
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| Course Description |
This course will introduce students to critical Canadian laws and regulations and how traditional and online marketing decisions impact Canadian consumers. Students will evaluate the current legal and ethical standards, including consumer privacy (PIPEDA), through research, guided discussion, and Canadian case studies. By the end of the course, students will recognize critical legal and ethical exposures in various marketing situations. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
No exam requirement |
| Final Exam Group |
09/10/2024 |
| Other Evaluation Details |
Tests 30%, Assignments 70% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
Yes |
| Mandatory Group Work |
Yes |
| Other Details |
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| Platform |
d2l/brightspace |
| Computer Software Requirements |
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| Additional |
We suggest you do not purchase your textbook until approximately two weeks prior to the course start date as textbooks may change. |
| Textbook Information |
Purchase textbook from www.textnet.ca. No substitutions unless otherwise stated. |
Textbooks
| Textbook Title |
Advertising and Marketing Law in Canada |
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| Author |
Pritchard, Vogt, and Cole |
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| Publisher |
LexisNexis |
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| Edition |
6th Canadian |
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| ISBN |
9780433502395 |
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| Special Instructions |
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