OntarioLearn Course Details Start at 05/13/2025
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Retail and Channel Marketing |
| Conestoga Course Code |
OLRN1588 |
| Host College |
Durham College |
| OntarioLearn Course Code |
DU-MKTG3288 |
| Start Date |
05/13/2025 |
| End Date |
08/19/2025 |
| Course Fee |
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| Hours |
42 |
| Pre-requisites |
(MKTG 2250 MARKETING IIOr MKTG 2280 Marketing IIOr MKTG 2290 Marketing IIOr MKTG 2200 MARKETING II ) |
| Course Description |
This course focuses on the application of retail marketing strategies and the impact of the channel on it. The student will use the key principles of retail marketing to create strategies that enhance marketing initiatives. Students will also develop key critical thinking skills focused on analysis and synthesis through a project. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
No exam requirement |
| Final Exam Group |
05/13/2025 |
| Other Evaluation Details |
Weekly Activities - 20%
Assignment: Group Management Exercise 5%
Assignment: Research, Analysis, and Integration Assignment 5%
Retail Project - 60%
Assignment: Individual Course/ERP Reflection 10% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
No |
| Mandatory Group Work |
Not specified |
| Other Details |
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| Platform |
d2l/brightspace |
| Computer Software Requirements |
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| Additional |
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| Textbook Information |
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Textbooks
| Textbook Title |
Retailing Management |
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| Author |
Michael Levy, Barton A. Weitz, Dhruv Grewal, Michael Madore |
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| Publisher |
McGraw Hill |
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| Edition |
6th Edition |
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| ISBN |
9781260065961 |
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| Special Instructions |
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