OntarioLearn Course Details Start at 05/13/2025
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Integrated Marketing Communication II |
| Conestoga Course Code |
OLRN1542 |
| Host College |
Durham College |
| OntarioLearn Course Code |
DU-COMM4283 |
| Start Date |
05/13/2025 |
| End Date |
08/19/2025 |
| Course Fee |
$409.50 |
| Hours |
42 |
| Pre-requisites |
OLRN1541 |
| Course Description |
Students will build upon and expand their knowledge in the areas of sales promotion, public relations, direct marketing, internet, and interactive media. Students will also develop a fully integrated marketing communication solution for a modern business problem. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
No exam requirement |
| Final Exam Group |
05/13/2025 |
| Other Evaluation Details |
Discussion Posts 25%, Individual Case Studies 45%, Group Assignment 20%, Group Presentation 10% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
Yes |
| Mandatory Group Work |
Yes |
| Other Details |
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| Platform |
d2l/brightspace |
| Computer Software Requirements |
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| Additional |
We suggest you do not purchase your textbook until approximately two weeks prior to the course start date as textbooks may change. |
| Textbook Information |
Purchase textbook from www.textnet.ca. No substitutions unless otherwise stated. |
Textbooks
| Textbook Title |
Advertising and Promotion |
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| Author |
Belch, Belch, and Guolla |
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| Publisher |
McGraw |
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| Edition |
7th Canadian |
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| ISBN |
9781260065985 |
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| Special Instructions |
Students should have previously purchased for pre-requisite course. |
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