OntarioLearn Course Details Start at 10/01/2025
To register for an OntarioLearn course visit the Continuing Education website.
Course Details
| Course Title |
Marketing I |
| Conestoga Course Code |
OLRN1593 |
| Host College |
St. Lawrence College |
| OntarioLearn Course Code |
SL-CSSL43 |
| Start Date |
10/01/2025 |
| End Date |
01/07/2026 |
| Course Fee |
$403.25 |
| Hours |
45 |
| Pre-requisites |
|
| Course Description |
Marketing I is the first course of a two course introduction to marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price). |
| Midterm Exam Format |
Online-no supervision requirement |
| Final Exam Format |
Online-no supervision requirement |
| Final Exam Group |
10/01/2025 |
| Other Evaluation Details |
Discussion Posts 20%, Assignments 30%, Midterm 20%, Final Exam 30% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
No |
| Mandatory Group Work |
No |
| Other Details |
|
| Platform |
Blackboard |
| Computer Software Requirements |
|
| Additional |
|
| Textbook Information |
No textbook required. |
Textbooks
| Textbook Title |
|
|
|
|
| Author |
|
|
|
|
| Publisher |
|
|
|
|
| Edition |
|
|
|
|
| ISBN |
|
|
|
|
| Special Instructions |
|
|
|
|
