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OntarioLearn Course Details Start at 01/13/2026

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Course Details
Title  
Course Title Applied Social Media in Business
Conestoga Course Code OLRN2430
Host College Algonquin College
OntarioLearn Course Code AL-COM0015
Start Date 01/13/2026
End Date 03/10/2026
Course Fee $381.50
Hours 42
Pre-requisites OLRN2400, OLRN2410, OLRN2420, OLRN1328
Course Description This course focuses on corporate branding; fundraising; social media advocacy campaigns; how to realign and utilize traditional approaches to marketing; and advertising and branding using social media. Best practices for using social media as a learning and collaboration tool within organizations and in a professional networking and expertise-sharing capacity are discussed. Develop the skills to assess and identify the suitability of social media platforms, the importance of ethical and respectful communication in building professional relationships, the delivery of outstanding customer service, and an understanding of the importance of networking with professionals via social networks.
Midterm Exam Format No exam requirement
Final Exam Format No exam requirement
Other Evaluation Details Assignments 100%
Minimum Passing Mark 50
Mandatory Chats
Mandatory Group Work Yes
Other Details
Platform d2l/brightspace
Computer Software Requirements
Additional
Textbook Information No textbook required.
Textbooks
  Textbook #1 Textbook #2 Textbook #3 Textbook #4
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