Conestoga College Logo - Home Page

OntarioLearn Course Details Start at 01/13/2026

To register for this OntarioLearn course, visit the course page.

Course Details
Title  
Course Title Customer Relationship Management and Selling
Conestoga Course Code OLRN1551
Host College Seneca College
OntarioLearn Course Code SE-CRM400
Start Date 01/13/2026
End Date 04/21/2026
Course Fee $381.50
Hours 42
Pre-requisites
Course Description This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.
Midterm Exam Format Online-no supervision requirement
Final Exam Format No exam requirement
Other Evaluation Details Assignments 50%, Midterm 10%, Final Assignment 40%
Minimum Passing Mark 50
Mandatory Chats Yes
Mandatory Group Work No
Other Details
Platform Blackboard
Computer Software Requirements
Additional
Textbook Information No textbook required.
Textbooks
  Textbook #1 Textbook #2 Textbook #3 Textbook #4
Textbook Title
Author
Publisher
Edition
ISBN
Special Instructions
Back To Top