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OntarioLearn Course Details Start at 01/13/2026

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Course Details
Title  
Course Title Developing a Social Media Strategy
Conestoga Course Code OLRN2410
Host College Algonquin College
OntarioLearn Course Code AL-COM0012
Start Date 01/13/2026
End Date 03/10/2026
Course Fee $381.50
Hours 42
Pre-requisites OLRN2400
Course Description This course focuses on skills-building and on creating and implementing a social media strategy, including identifying and working with social media tools, assessing how tools support overall branding, advertising, marketing and/or communication strategies. Explore, identify, and engage online communities that support internal and external social media strategies. Discover resources that aid in the development and implementation of effective social media strategies and differences between the major social media channels, their evolution, and the current and future status of social media for business.
Midterm Exam Format No exam requirement
Final Exam Format No exam requirement
Other Evaluation Details Discussion Posts 15%, Assignments 85%
Minimum Passing Mark 50
Mandatory Chats Yes
Mandatory Group Work
Other Details
Platform d2l/brightspace
Computer Software Requirements
Additional
Textbook Information No textbook required.
Textbooks
  Textbook #1 Textbook #2 Textbook #3 Textbook #4
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