OntarioLearn Course Details Start at 01/13/2026
To register for this OntarioLearn course, visit the course page.
Course Details
| Course Title |
Marketing Research Techniques |
| Conestoga Course Code |
OLRN1574 |
| Host College |
Durham College |
| OntarioLearn Course Code |
DU-MKTG3284 |
| Start Date |
01/13/2026 |
| End Date |
04/21/2026 |
| Course Fee |
$381.50 |
| Hours |
42 |
| Pre-requisites |
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| Course Description |
This course is designed to use a hands-on orientation in identifying and evaluating business marketing solutions through the examination of several research techniques and applications. The student will use the key principles of problem statement creation, experimental research, and the questionnaire design process to develop actionable research solutions to help solve modern marketing problems. |
| Midterm Exam Format |
No exam requirement |
| Final Exam Format |
No exam requirement |
| Other Evaluation Details |
Quizzes 20%, Assignments 80% |
| Minimum Passing Mark |
50 |
| Mandatory Chats |
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| Mandatory Group Work |
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| Other Details |
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| Platform |
d2l/brightspace |
| Computer Software Requirements |
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| Additional |
We suggest you do not purchase your textbook until approximately two weeks prior to the course start date as textbooks may change. |
| Textbook Information |
Purchase textbook from www.textnet.ca. No substitutions unless otherwise stated. |
Textbooks
| Textbook Title |
Marketing Research Essentials |
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| Author |
Steven Stromp |
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| Publisher |
Stukent |
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| Edition |
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| ISBN |
9780999630273 |
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| Special Instructions |
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